Besides creating paid ads on Facebook, Instagram, and LinkedIn, you can also place paid ads on Google, which can appear on top of Google search results. It is still common for advertisers to use a logo design, such as Advertisement, Funded, or Promoted, to indicate that they are advertising. Online advertising can be done in […]

In the end, getting to users halfway around the globe won’t help a lot if you can’t sell them anything. Search engine optimization should instead be directed at targeting searchers within your target market. If you’re marketing an Italian restaurant in Philadelphia, you’ll want to make sure your site appears in search engine results for […]